Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds
Brands are reassessing their supply chain strategies and emphasizing social commerce platforms to cater to Gen Z, especially TikTok and Instagram.
![Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds](https://image.cnbcfm.com/api/v1/image/107347480-1702523294574-gettyimages-1346500027-dsc08723.jpeg?v=1719536859&w=1920&h=1080)
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